What Happens During a Professional Shoe Fitting?

What goes on during a professional shoe fitting? What can you expect? Do you need a professional shoe fitting? Now, Let’s Dive In! What Exactly Happens? 1. You walk into the store and you are greeted by one of our smiling sales associates! 2. They’ll sit you in front of our Famous Shoe Wall and… Read more »

We Are A Great American Running Shop

Remember that day after Black Friday called Small Business Saturday? That one day where the world is reminded how amazing shopping locally is. Saucony is taking it to the next level during the entire month of July with their Great American Running Shop initiative. Did you know Saucony turned 120-years-old this year? Did you know… Read more »

June Shoe Sales

Summer 2018 is in full swing and it’s getting hot! But, guess what? These deals are even hotter!!! Let’s make sure that we keep you going by getting some new kicks on your feet… that don’t break the bank. All of the big brands have been updating their shoes left and right and that is… Read more »

Meet The Team: Rachel Brand

Rachel joined the University team a decade ago when we were moving into our new shop next to Trader Joe’s. There were no brewery running clubs, races were just starting to have themes, and packet pickup was actually a packet, not just a bib and a shirt. She has stayed on board as a part… Read more »

Cotton Socks vs. Running Socks

  You’ve seen them every time you head into your local specialty running shop. At the counter, by the shoes, in the shoes, on the mannequins, etc.. What makes these fancy socks so different? Why should you cough up the extra cash for something that you’ve known for all of your life? Running in socks… Read more »

Good Form Running

Have you noticed that runners are bad at talking about the technical side of running? We can show someone how it’s done and we can tell when they are doing it wrong, but it’s so hard to find the words! We’ve all tried, however none of us know how to give proper feedback. Let us… Read more »

Mother’s Day Gifts for the Mom in Your Life

Mom. Mother. Ma! Mama. Maw. Whoever she is to you, she deserves your love every single day of the year, but this Mother’s Day (this Sunday!) in particular. On top of our SPRING CLEANING SALE going on, we’ve also got some fun, new ideas for you below. Swing on by this week to grab those last… Read more »

Summer Apparel

The heat is on it’s way and Charlotte is ready to surface from it’s cocoon. With the heat comes the humidity that we all love here in the southeast. Heat + Humidity = Sweat. That means you need the right gear to keep you happy during your run and we’ve got you covered! There’s new… Read more »

88 Days

Let’s state some facts: We’re now 88 full days into 2018. Some of you have set some running goals. Some of you have achieved those goals. Some of you have already run some races. Some of you have some in the works. One last fact: The New Balance 880 is one of our favorite and… Read more »

Winter Apparel Sale

It’s time that we convince the weather that we’re okay with Spring sticking around. How do we do that? We’re going to need your help… We’ve got to clear our stores of all of that winter apparel. Help us ring March in, in true fashion by readying our racks for tanks, shorts, and capris! We’ve… Read more »